Where to sell your WordPress Blog

Welcome to our comprehensive guide on where to sell your WordPress blog. If you’re reading this, chances are you’ve poured countless hours into creating, curating, and cultivating your blog. Whether it’s become a trusted resource, a beloved hobby, or a profitable business, your blog is a product of your passion and hard work. Now, for one reason or another, you might be considering passing the baton to someone else.

The decision to sell your blog can be prompted by a variety of reasons. Perhaps you wish to focus on new projects, or maybe your blog has grown beyond your available time and resources. Whatever the case may be, it’s important to remember that selling your blog doesn’t have to mean the end of your creation; rather, it can be the next step in its evolution.

Navigating the realm of website sales can be challenging, especially for first-time sellers. That’s why we’ve compiled this guide to help you find the best platform for selling your WordPress blog. We’ll discuss what to consider before selling, outline the best platforms, and offer helpful tips to make the process as smooth and beneficial as possible. Ready to dive in? Let’s get started!

What to Consider Before Selling Your Blog

Before you take the leap and list your WordPress blog for sale, there are several key considerations to take into account to ensure you’re making the best decision and that your blog is well-positioned for a successful sale.

Understanding Your Blog’s Worth

First, you’ll want to evaluate the worth of your blog. This value isn’t just determined by how much income it generates, but also by factors like the blog’s age, niche, traffic, domain authority, and content quality. There are online tools that can help you calculate an estimated value, but keep in mind that the final price will ultimately be determined by what a buyer is willing to pay.

Preparing Your Blog for Sale

Next, you’ll want to prepare your blog for sale. This might involve cleaning up the website’s design, ensuring that all links and plugins are working properly, optimizing for SEO, and updating or removing outdated content. You should also make sure your financial records are in order, showing clear evidence of income and expenses related to the blog.

Legal and Financial Considerations

Don’t forget about the legal and financial aspects. Depending on where you live and the size of the transaction, you may have to consider issues related to contracts, taxes, and potential liabilities. If the blog is a significant source of income, it’s wise to consult with a lawyer or financial advisor to help navigate these complexities.

Transition Plan

Finally, consider how the transition will be handled after the sale. Will you provide support to the new owner for a period of time? How will you handle the transfer of digital assets and social media accounts? Having a clear transition plan in place can make your blog more attractive to buyers and ensure a smoother handover.

Deciding to sell your blog is a significant decision that should not be taken lightly. By taking the time to carefully evaluate your blog’s worth, prepare it for sale, and consider the legal and financial implications, you can position yourself for a successful sale and ensure that your blog continues to thrive under new ownership.

Best Platforms to Sell Your WordPress Blog

When it comes to selling your WordPress blog, choosing the right platform can make all the difference. The right platform will give your blog the exposure it needs to attract serious buyers and provide you with the tools necessary to facilitate a smooth transaction. Below, we highlight some of the top platforms in the industry.

1. Flippa

Flippa is one of the largest online marketplaces for buying and selling websites, including WordPress blogs. They have a broad user base of entrepreneurs, which increases the likelihood of finding a buyer. Flippa provides a user-friendly interface and offers a variety of listing options. However, they do charge a listing fee, as well as a success fee upon sale.

2. Empire Flippers

Empire Flippers is a highly reputable broker that specializes in selling online businesses, including blogs. They offer a comprehensive vetting process, ensuring that your blog is presented to serious buyers only. While their fees are higher than some other platforms, the level of service and their established network of buyers often justify the cost.

3. FE International

FE International is a professional website broker offering end-to-end advisory services for buying and selling online businesses. Their team has a strong track record of selling websites for a high valuation. While they tend to deal with higher-value websites (typically over $100,000), their professional and personalized service can help streamline the process if your blog fits within their portfolio.

4. Quiet Light Brokerage

Quiet Light is another respected online business brokerage that deals with a wide range of online businesses, including blogs. They are known for their personal approach and extensive industry knowledge. It’s worth noting that they typically deal with higher-earning websites.

Each of these platforms has its strengths and weaknesses, so you’ll need to consider the specifics of your blog and your personal needs when choosing a platform. Regardless of the platform you choose, remember to be thorough and transparent in your listing to attract serious buyers and expedite the selling process.

Tips for Successful Selling

Selling your WordPress blog is more than just a transaction; it’s a process that requires careful preparation and strategic planning. Here are some tips to guide you on the journey and increase your chances of a successful sale:

1. Price Your Blog Appropriately

Pricing is one of the first things potential buyers will look at. It’s essential to set a realistic price that reflects the value of your blog but also appeals to potential buyers. Research similar blogs for sale, consider your blog’s assets (traffic, income, growth potential, etc.), and don’t be afraid to seek advice from experts or online resources to find the right price range.

2. Present Your Blog in the Best Light

First impressions matter. When creating your listing, make sure to highlight the strengths and potential of your blog. This includes its unique selling proposition, key performance metrics, monetization methods, growth opportunities, and anything else that sets it apart from the crowd.

3. Be Transparent

Transparency builds trust with potential buyers. Be honest about the current state of your blog, its earnings, traffic sources, and any challenges it faces. Buyers will appreciate your honesty, and it can help avoid any hitches during the negotiation and due diligence process.

4. Be Prepared to Negotiate

Negotiation is a common part of the selling process. Be open to discussions about the price and terms of the sale but also know your bottom line. It can be helpful to anticipate questions or objections buyers might have and be prepared with well-thought-out responses.

5. Ensure a Smooth Transition

Once a sale is agreed upon, ensure a smooth transition to the new owner. This can involve providing technical support during the handover, transferring social media accounts, or even offering to help with content creation for a limited period.

Selling your blog can be a significant undertaking, but with careful preparation, transparency, and a customer-centric approach, you can improve your chances of a successful and rewarding sale.

Safety measures

Selling a website or blog can pose certain risks, so it’s essential to take safety measures to protect both your digital property and your personal information. Here are some safety measures you should consider:

  1. Secure Personal Information: Never share personal, sensitive information, such as your home address, bank account number, or social security number with potential buyers.
  2. Due Diligence: Thoroughly vet potential buyers before entering into negotiations. This could involve researching their digital footprint, asking for references, or even conducting a video call to verify their identity.
  3. Secure Payment Methods: Use secure payment methods or services to handle transactions. Companies like Escrow can hold the buyer’s funds until all conditions of the sale are met, protecting both parties involved.
  4. Use Reputable Platforms: Reputable platforms provide a certain level of security and vetting for buyers. Platforms like Flippa, Empire Flippers, and FE International have built-in protections and provide secure transaction environments.
  5. Legal Documentation: Ensure that a proper sales agreement is in place before the transaction is completed. This agreement should clearly outline the terms of the sale, any warranties being given, and what happens in the case of a dispute. Consider hiring a lawyer to review the agreement if the transaction is high-value.
  6. Password Security: Only hand over passwords and other sensitive information once the sale has been finalized. Be sure to change all passwords you won’t be passing on to the buyer.
  7. Backup Your Website: Before transferring your website to the new owner, ensure that you’ve backed up all the data. This is necessary in case you need to access older content or data in the future.
  8. Post-Sale Support: Be clear from the start about what level of support you will provide post-sale. Providing some level of support can help to ensure a smooth transition and reduce the risk of disputes, but it should be limited in scope and duration and clearly outlined in your sales agreement.

Remember, while these steps can significantly reduce your risks when selling a WordPress blog, they can’t eliminate those risks entirely. Always be vigilant and trust your instincts. If something doesn’t feel right about a potential buyer or the sales process, it may be best to walk away.

Case Studies/Success Stories

Learning from others’ experiences can be incredibly insightful when embarking on the process of selling your own blog. Let’s take a look at a couple of success stories where individuals managed to sell their WordPress blogs effectively.

1. Case Study: Fitness Blog Sold on Flippa

Take the example of a fitness blog that was started as a passion project by a fitness enthusiast named John. Over the years, the blog gained traction and started earning a decent income through affiliate marketing and sponsored posts. However, as John’s career shifted, he found he no longer had the time to maintain the blog. He decided to sell it on Flippa.

John prepared for the sale by cleaning up the blog’s design, updating old content, and ensuring all affiliate links were functioning correctly. He was transparent about the blog’s earnings and traffic in his listing, which attracted several interested buyers. After some negotiation, John managed to sell his blog for a mid-five-figure sum, which he was then able to invest in his new career venture.

2. Success Story: Recipe Blog Sale via Empire Flippers

Another example is Emily, a food blogger who built a popular recipe blog over several years. With a large following, steady advertising revenue, and a flourishing email list, Emily’s blog was a lucrative asset. However, after deciding to move overseas, Emily realized she wouldn’t be able to devote as much time to the blog.

She decided to sell the blog via Empire Flippers, given their excellent reputation and comprehensive vetting process. Emily worked closely with Empire Flippers to prepare her blog for sale, which included creating a detailed prospectus outlining the blog’s performance and potential.

After the blog was listed, Emily received several offers. She eventually sold it to a buyer who already had a network of food blogs and was looking to expand. The buyer appreciated Emily’s blog’s unique brand and loyal audience, and Emily was satisfied with the six-figure sale, which she used to fund her overseas adventure.

These examples illustrate that, with preparation, transparency, and the right platform, you can successfully sell your WordPress blog. Every blog sale is unique, but these stories offer valuable lessons that can guide you on your own journey.


Selling your WordPress blog can be a significant undertaking, one that involves understanding your blog’s value, preparing it for sale, navigating legal and financial considerations, and choosing the right platform for the sale. However, with careful planning, transparency, and the willingness to learn from other’s success stories, the process can be a rewarding one.

This guide has aimed to provide you with the knowledge and resources you need to take the next step, whether you’re just considering the idea of selling or are ready to list your blog today. Remember, each blog and each blogger’s journey is unique, so what works for one may not work for another. Take the time to understand your blog, your needs, and your goals, and you’re more likely to have a successful sale.

We wish you all the best as you embark on this exciting new chapter. Happy selling!


  1. Q: How much is my WordPress blog worth?

A: The value of a WordPress blog depends on many factors, including monthly traffic, revenue, the blog’s age, the niche, and more. Some use a simple formula, like 24-36 times the monthly profit, but this can vary widely. Remember, your blog is ultimately worth what someone is willing to pay for it.

  1. Q: How can I increase the value of my blog before selling?

A: Increasing traffic, creating a steady income stream, optimizing SEO, and having a clean, user-friendly design can all boost your blog’s value. Consistent, high-quality content and a strong brand can also make your blog more appealing to buyers.

  1. Q: How long does it take to sell a blog?

A: The timeline for selling a blog can vary greatly depending on your blog’s appeal, the price point, and the platform you use. It could take anywhere from a few weeks to several months or even longer.

  1. Q: Should I tell my readers that I’m selling the blog?

A: This is a personal decision and depends on your relationship with your readers. Some transparency can be good, especially if the blog will continue to operate after the sale. However, you may also choose to wait until the sale is final before making an announcement.

  1. Q: What happens after the sale?

A: What happens after the sale depends on the terms agreed upon by you and the buyer. You may have agreed to provide some support during the transition period, or you may hand everything over to the buyer immediately after the sale.

Remember, these are just some possible questions that could come up. You should tailor your FAQ section to reflect the specifics of your blog and the most common questions or concerns you anticipate from your audience.

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